Advisory
Know exactly where to focus next.
I help small business owners survey their operations and work out what they actually need, then plan the most justified way forward.
+
Years in enterprise
%
Direct booking growth
%
Organic traffic growth
Selected work
Recent work
About
The best place to spend your effort is rarely obvious from the inside.
Over a decade in marketing and communications with brands including Flight Centre, Optus, Mantra and Viking taught me how successful organisations operate. Philosophy taught me to think carefully and critically. I bring both to smaller businesses run by people who care about their craft. I use advanced AI models every day, but as tools: the reasoning, and the checking, stays human.
what i do
Business review
Growth & digital marketing
Systems & workflows
Research & planning
How I work
The river and the bridge.
Testimonial
What clients say
Zenon Caravella
Owner, Caravella Backpackers